In 2004, architect Ma Yansong founded MAD Architects, a global architecture firm committed to developing organic and futuristic environments embodying the natural world. MAD has created a series of imaginative works across the globe that demonstrate how they envision the future city, including the Absolute Towers, Harbin Opera House and Hutong Bubble 32.

In 2014, MAD was selected as the principal designer for the Lucas Museum of Narrative Art, making Yansong the first Chinese architect to design an overseas cultural landmark. In April 2019, the Centre Pompidou opened MAD X, a major exhibition of MAD's works that exemplifies their architectural vision and expresses the firm's core vision of a futuristic architecture, akin to dream-like earthscapes, that creates a conversation between nature, earth and sky.